You could say that HUFFER is a grandfather brand in Kiwi and Aussie urban, street, surf, skate culture. They have been around for 10 years and have a huge presence in New Zealand and Australian fashion. The success and growth of HUFFER is traveling across the world to use the USA as a new home base for a whole new market. The styling and price point of HUFFER can be compared to WESC and INSIGHT, 2 international brands who have prevailed and dominated this market in the US. HUFFER is expected to hit stores this fall 2008.